Norfolk → Dubai · On the ground

Moving to Dubai? Get it right first time, with someone who's already done it.

I'm a regular bloke from Norfolk who moved to Dubai. No hype, no influencer spin — just real numbers, real decisions and honest, tailored help getting you set up: visas, business, property, mortgages and work.

Real
Numbers, decisions & mistakes
Tailored
To your circumstances
On‑Ground
Living & working in Dubai
Business Setup Golden Visa Mortgages Property Rentals Jobs
Your guide on the ground

That Norfolk Guy

UK expat · Living & working in Dubai

I moved from Norfolk to Dubai and documented the whole thing — the visas, the company setup, the real cost of living, the areas worth living in, and the property decisions. Including the mistakes.

"Real numbers, real decisions, real mistakes — no hype, no influencer spin."

About the channel

Someone who speaks your language, at every step.

Most people don't need more Dubai content. They need one person who actually understands their situation and can tell them what to do next.

Moving country is a stack of decisions that all depend on each other — the visa route changes the company structure, the company structure changes the mortgage, the mortgage changes where you can realistically live. Get the order wrong and it costs you thousands.

So instead of generic advice, we start with your circumstances and your desired outcome, then work backwards: whether that's finding a job, buying a property, or incorporating a business.

On the GroundLiving it, not reading about it
Straight TalkingHonest, even when it's not what you hoped
Tailored AdviceBuilt around your circumstances
Cost ConsciousThe most efficient route, not the priciest
Our move

We left because the sums stopped adding up.

I'm David, and this is my partner, Gem. In November 2025 we left Norfolk for Dubai and worked the whole thing out between us — no relocation package, no company handling the paperwork.

We'd had enough of feeling that everything we built was being chipped away. Taxed when you earn it, taxed when you spend it, taxed on where you live, taxed on the roads you drive on — and now they're coming for the ISAs, the savings and the investments you already paid tax on once. I've never argued against paying tax. I pay plenty of it. But you should get to tax me on it once.

The other half of it was what we felt we got back. Policing that never seemed to arrive, and theft and violence that felt like it had become normal and gone unpunished. If the money went where it was needed and the law was respected, we'd have had far less of a problem with the bill.

So we ran the numbers. Dubai charges no personal income tax — but honestly, even if it became a 5% or 10% country tomorrow, it would still work out cheaper for us than staying.

What it actually cost us was rent, company incorporation, the visas, and the recurring fees that keep arriving long after the setup invoice is paid. And here's the honest part: if I were doing it again, I wouldn't go down the route I took. That one decision cost us time and money we didn't need to spend.

To be straight about what the move did and didn't change: we still run UK businesses and we're still UK landlords. We still pay UK tax on those businesses and on our property income, and moving hasn't altered that one bit. This was never about walking away from what we owe. It was about building a new life, new businesses and new online income while living in the UAE.

“I've never argued against paying tax. I just think you should get to tax me on it once.”

That's the thinking behind everything on this page. When you talk to me you're not getting an agent working from a script — you're getting someone who has run the same numbers with his own money. If I can save you the time, the pitfalls and the mistakes I made, that's my job done.

What I help with

The decisions that actually matter

Pick the one that's on your mind right now — or start with a general fact find and we'll work out the order together.

01

Business Setup & Incorporation

Mainland vs free zone, the right licence and activity, visa allocation, banking — and incorporation packages that don't include things you'll never use.

Free ZoneMainlandBanking
02

Golden Visa — Cost Effectively

The qualifying routes, what they genuinely cost, and how to get there the most cost-effective way rather than the way that pays the biggest commission.

EligibilityRoutes10‑Year
03

Mortgages — Resident & Non‑Resident

What you can actually borrow, deposit expectations, which lenders take non-residents, and how your visa or company structure changes the answer.

Non‑ResidentLTVLenders
04

Buying & Investing in Property

Off-plan vs ready, which areas hold value, service charges, real yields, and the fees nobody mentions until you're at the signing table.

Off‑PlanYieldsAreas
05

Rental Advice From Someone Here

Which areas suit your life and budget, realistic rents, cheque structures, agent fees, Ejari — and the traps in a first Dubai tenancy contract.

AreasChequesContracts
06

Finding Work in Dubai

How hiring really works here, what your UK experience is worth, package structures beyond base salary, and how to search from abroad without wasting months.

Job SearchPackagesEmployment Visa
How I help

Three ways to work together

Same knowledge, different level of involvement. Choose how much you want to do yourself — you can always step up a level later.

01

Advisory

Low cost · You drive

A straight conversation with someone who's been through it. You leave knowing exactly what to do, in what order, and what it should cost.

  • General fact find — 30 minutes
  • Honest answers on your situation
  • Clear next steps and realistic costs
  • Pointers to the right people
Book Advisory
03

Done For You

High touch · I drive

For people who'd rather land and get on with life. The setup, the paperwork and the running around handled end to end, with one point of contact.

  • End-to-end project management
  • Company, visa & banking handled
  • Property or rental search on your behalf
  • Boots on the ground for viewings & appointments
Book Done For You
How it works

From first question to landed and set up

A simple, no-pressure process — you'll know where you stand after the first conversation.

Fact Find

30 minutes on your circumstances, timelines, budget and what you actually want out of the move.

Plan

The right route for you — visa, structure, area and order of play — with realistic costs attached.

Execute

We work through it at your chosen level of support, with the right people introduced at the right time.

Settle In

Bank, home, schools, car, the practical stuff — and someone to call when something unexpected lands.

Why me

I've made the mistakes so you don't have to.

Plenty of people will sell you a Dubai dream. I'd rather tell you what it actually costs, what it's actually like, and whether the move genuinely stacks up for your circumstances — then help you do it properly.

Start With a Fact Find
30 min
General fact find to get you oriented
3
Levels of support — advisory to done for you
6
Core areas, from business to rentals
No hype
Straight answers, including the bad news
Get in touch

Tell me where you're at.

Fill this in and I'll come back to you personally — no call centre, no sales script. If Dubai isn't right for you, I'll tell you that too.

Include WhatsApp if that's easiest — pick your country code on the left.

Your details go straight to me. No lists, no spam, no sharing.

Common questions

The things everyone asks first

Do I need a company to get a visa?
Not necessarily — there are employment routes, investor routes, property routes and Golden Visa routes, and the cheapest one depends entirely on your situation. Setting up a company purely for a visa is sometimes right and often not. That's exactly the kind of thing the fact find sorts out in half an hour.
Can I get a mortgage in Dubai as a non-resident?
Yes, several lenders will lend to non-residents, but the deposit requirement is higher and the lender list is shorter than for residents. Your income currency, employment type and whether you hold a residency visa all change what's achievable — so it's worth checking before you commit to a property.
Should I rent or buy when I first arrive?
For most people, rent first. Areas feel very different once you're living the commute, the school run and the weekend, and a year's rent is a cheap education compared with buying in the wrong place. If you're buying as an investment rather than to live in, that's a separate conversation.
Are you a regulated financial or legal adviser?
No. I'm someone who has been through the process and works with people on the ground here. I give practical, experience-based guidance and introduce you to the right regulated professionals — lawyers, brokers, setup agents — when you need formal advice.
What does it cost?
It depends on the level of support: Advisory is deliberately low cost so anyone can start there, Done With You sits in the middle, and Done For You is priced on the scope of what's being handled. Send your details and I'll come back with a straight figure for your situation.